Our story started in 2019
Ebike Brothers was founded in 2019 when the original three founding members, Jami Jokinen, Timo Uotila, and Aatu Vuorijärvi realized that there was a real need for a service-oriented electric bike specialty store in the Finnish market.
The three of us share a desire to always do things better than what is expected, and this is how Ebike Brothers’ store chain started to grow.
In 2021, Ebike Brothers already serves its satisfied customers in Helsinki, Tampere, and Oulu. Our goal is to provide the highest quality service throughout Finland, for both beginner and experienced cyclists.
In 2022, our opportunity truly arrived when our vision for the future of company-provided bicycles became a reality.
We decided to permanently change the Bike Benefit Business by offering Employers a free and a reliable way to offer the tax-free benefit for their employees. Bikelink’s vision is to build a sustainable and user-friendly service for bicycle benefit needs. With the Bikelink app, Employers can track their Employees’ Bike Benefit agreements and automatically receive the necessary reports for payroll and accounting needs.
We also lowered the leasing prices in the market by integrating bicycle operators together and thus offering a wide variety of bikes under one roof. By combining 40 bike brands under one operator, we can guarantee a consistently high-quality products and the best warranty process together with most comprehensive bike maintenance service on the market.
After the first month of Bikelink’s operation, over 7,000 employees were already enrolled, and the number has continued to grow explosively to this day. Together with Ebike Brothers, we will expand in the coming years to become a comprehensive bicycle, bicycle accessory, maintenance, and Bike Benefit service provider, covering the entire Finland with our service.
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